Born on Saturday.

Welcome to our world of recyclé-à-porter.

The first brand of this kind.

Think green, be green.

Our products are unique to the market due to the simple fact that they are made out of 100% recycled cotton. When these recycled fibers are woven together, they create the highest quality of sturdiness and durability, perfect for daily use.

We are also proud to pioneer the use of natural plant-based recycled cotton, a recycling process which uses no chemicals or bleaching procedures whatsoever.

Our roots matter.

Our 100% recycled cotton fabrics are woven in Turkey. Our totes are made in Thailand. 

Every product we make contributes to the circular economy. With our design and manufacturing model, we have the ability to reduce total yearly greenhouse gas emissions by 2 to 4%. We save and reuse the waste that would otherwise be discarded to be burned or dumped in landfills.

It takes one to know one.

We wanted to design products that look good, feel good, and do good. Along with design, we want to send a message to the world about recycling for a greener future. 

We couldn’t find basics that are of high-quality fabric, truly sustainable, distinctively designed and ideal for every-day use: so we made our own products instead.

100% for the planet.

Recycled cotton is good, 100% recycled cotton is the best. In comparison to virgin cotton, recycled cotton is believed to reduce climate impact by over 75%. The 100% recycled cotton that we use for each tote minimises water used and lessens environmental pollution. Our 100% recycled cotton plays a vital role in the circular economy, utilising resources already available rather than destroying the planet further to create new resources.

Compared to raw material extraction utilised in linear production, our circular model can help save up to 70% in material output.

Each one of our products leads to lower raw material needs, concentrating on increasing the life-cycle of existing cotton products.

Our facility and brand is certified.