We all talk about waste, but do we celebrate it?
Inspired by all the waste that is left over from production, I started this brand to salute the major act of turning old waste directly into an essential tote bag for every day wear. Each tote bag I design marks a subconscious shift in the way we should consume fashion.
Through the purchase of a Born on Saturday tote, a more in depth community revolving around circularity is formed. I wake up each day and feel that this is what the world needs. More love, good vibes and communities being formed instead of broken down.
I am constantly inspired by the ritualistic cycles of nature. I designed Recyclé à Porter as a response to the changes taking place in the fashion industry with regards to circularity. The blumen all-over print was hand drawn by Thai illustrator Jeffrey Pangputhipong. A vivid element of my Thai identity is prevalent in the sharp brushstrokes of the primary colours. The blumen pattern, which also features the sunflower, dahlia and alpenblumen: all of which are my late Swiss grandmother's favourite flowers.
I was determined to have a clear care label on each bag. This is traditionally found inside garments but I decided that our care label will be featured brightly and should speak for transparency and openness.